New Logo at Starbucks: What’s it Mean to Me?

Well, as long as they’re serving coffee – it doesn’t mean much to me, but here is what Starbucks chairman, president and CEO had to say about the redesign:

As we look forward to Starbucks next chapter, we see a world in which we are a vital part of over 16,000 neighborhoods around the world, in more than 50 countries, forming connections with millions of customers every day in our stores, in grocery aisles, at home and at work. Starbucks will continue to offer the highest-quality coffee, but we will offer other products as well and while the integrity, quality and consistency of these products must remain true to who we are, our new brand identity will give us the freedom and flexibility to explore innovations and new channels of distribution that will keep us in step with our current customers and build strong connections with new customers.

full article here

So, it sounds as if Starbucks is branching out a bit. It will be interesting to see the new direction they’ll begin to take this Spring. It’s way to early to speculate how that may affect Starbucks #26 in Warsaw, IN, but rest assured, I’ll stay on top of it. And while I’m there I’ll be ordering my Grande Americano.

Chance to Interact: What is your favorite Starbucks beverage? Do you like the handcrafted drinks or are you more a brewed coffee connoisseur?


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